Veenome Categorization

What is Veenome Categorization

Veenome Categorization is a classification API that takes millions of impressions a day and automatically assigns them categories like: automotive, technology etc. The taxonomy or structure of those categories can be defined by our customers. Some use IAB categories, some use YouTube categories while others provide their own custom categories.

Why Veenome Categorization?

Our customers categorize their videos for a couple of reasons. Since it’s too labor intensive to categorize their videos manually they need a scalable solution to do it automatically. Uses include:

• Run-time Content Targeting(CPM Lift): Video ad networks and publishers see a massive  CPM lift on their pre-roll advertisements when they have their videos arranged into specific subject areas where advertisers can run more subject specific campaigns.
• Campaign Analysis and Auditing: Ad networks can see rich analytics on their video ad campaigns including content category, player size, duration, autoplay factors and more. They can also see rich publisher content profiles.
• SEO: Publishers and ad networks see more views(and revenue) for their videos because they are easier to find for their viewers when they are organized into surf-able categories.
• Search: Quicker and more efficient analysis and placement of videos via internal indexed access.