Let’s be honest, it’s a rare week when there is not at least one conference in the digital advertising world, whether it’s the behemoth AdTech or individual companies putting on a day of sessions for their clients and partners. What is rare, however, is a full day dedicated to video. While there are [...]
The first day of Ad-Tech NYC has come to a close and all I can say is what an amazing first day of sessions. All of the hot topics of today were discussed by the most influential players in digital advertising including audience extension, RTB & programmatic, and of course social media.
That all said, Ad-Tech [...]
Ad networks and, more recently, ad exchanges have embraced the power of data to completely revolutionize the digital advertising industry. The proof is in the number and variety of ad tech companies that harvest and deliver the data, audience insights, contextual page scanners, brand safety verifiers, and more. I truly believe that digital advertising is [...]
Next week, the entirety of the advertising industry descends upon New York City for sessions, panels, and networking events. Advertising Week NYC not only attracts advertisers, but also innovators in ad tech, publishers, and many more. As an ad tech advertising firm, we here at Veenome always look forward to events like these. So on [...]
We are proud to announce that we entered into an agreement with a NYC-based multi-format advertising firm Collective. As part of our agreement with Collective, we will provide insight into the types of content and overall viewability presence on Collective publishers.
In addition to this insight and on an ongoing basis, Veenome will also index current [...]
Note to Publishers: Not all of Your Inventory is ‘Premium’—that’s the title of an article written by Bob Arnold, Director of Digital and Social Media at Kellogg Company and writer of the Brand Aware column for AdExchanger. As you can tell from the title, I respectfully would like to make an amendment.
Mr. Arnold outlined his [...]
In the world of digital advertising, both online publishers and advertisers have plenty of choices when choosing which type of organization best suits their needs. There are exchanges, SSPs, DSPs, and many more. While all of these organizations exist to match advertisers with publishers (and monetize the relationship), the utilized techniques differ from type to [...]
Although the idea of viewability is fairly new to the digital advertising industry, the issue is a standard concern for advertisers, networks, and publishers. According to comScore, 31% of digital ads are being reported as non-viewable. This means that roughly 31% of any marketer’s digital advertising budget is potentially wasted on fraudulent impressions.
With such a [...]
Media Post recently outlined the findings of Accordant Media’s ‘Q1 Market Pulse.’ RTB trading increased 98% since the fourth quarter and 184% over the past year. Good news for digital ad tech, right? Well not necessarily. This expansion, in effect, is pushing the average costs of inventory down. According to Accordant, the average CPMs (cost-per-thousand) paid [...]
Usually, this blog focuses on ad targeting techniques, specifically the difference in the strategy and success of user-targeting vs content-targeting. Yet, there is one feature that affects the success of an impression even more than proper targeting: viewability. The reality is simply that there are many ad impressions which run and get paid for that [...]
Chances are if you’re reading this, you are already aware that Social Media Week #SMW2013 is already in full swing. In case you are hearing about this for the first time, SMW is exactly what it sounds like, a full week dedicated to the newest trends and uses of social media for consumers and business, both [...]
A little behind the scenes action from the Veenome dev tunnel.
Two weeks ago MediaPost published “Are Video And RTB Ready For Each Other? Well, Sort Of” by Tyler Loechner. The piece was a response to the final panel at January’s OMMA RTB looking at the relationship between video and RTB.
According to Loechner, “The panelists all believe that video and RTB are ready for each other, [...]
As anyone who reads the news or has a twitter can tell you, Twitter’s new video sharing app Vine has a pornography problem which, as CNN so casually pointed out, is not actually surprising. The reality of 2013 is that where there is video, there will be porn.
So if the mere existence of porn on [...]
Well football fans, Super Bowl XLVII is just 10 days away. While the Ravens and the 49ers are finishing up last minute preparations for the biggest US sporting event, CBS and advertisers have already called their plays for the biggest US advertising event. Not surprisingly, everyone has pulled out all the stops.
According to Aaron Smith [...]
This time last year, Scott Dunlap, then VP of Emerging Opportunities at PayPal, stated that 2012 would be the year of T-Commerce, that is television commerce. Well, 2012 has come and gone and the truth is T-Commerce is still just an idea that we’re excited about. While it does exist, I wouldn’t call it very [...]
With the holidays just around the corner, we here at Veenome would like to give you all a few last minute gifts. First, for all of you who wish there was a GoToMeeting integration for Gmail, here it is.
Our second gift is the fourth preview of the 2013 International Consumer Electronic Show (CES). Today, we [...]
Four weeks and counting until the 2013 International Consumer Electronics Show (CES). That said, it is time to cover another session. Unlike my other CES blogs, this session has implications that are far wider reaching than just the advertising industry. The session this week is Facing the Policy Issues of Facial Recognition Technology (Jan 9th, 930-1030am, N254).
This session [...]
The countdown to the 2013 International Consumer Electronics Show (CES) is at 5 weeks and counting. As such, it is time to report on yet another advertising-specific session that I am looking forward to with much anticipation. This week I will be looking at Video Anytime Anywhere: Video Across Platforms – Television, Internet and Mobile- Understanding the Value [...]
With six weeks until the 2013 International Consumer Electronics Show (CES), the schedule is finalized and the hype is growing. This is the event that first showcased the VCR in 1970, the CD in 1981, and the HDTV in 1998. Obviously, the major appeal for most techies is the introduction of new consumer electronics. However, [...]
In Part 2 of this series, I described various companies in the industry, what their original offering was, and how they supplemented their technologies through partnerships. Now I will explain why the prevalence of partnerships has increased the overall innovation and success of the digital advertising company.
Let us return to DataXu. As I said in [...]
In Part 1 of this series, I described the overall process of developing a digital ad campaign, with a focus on the utilization of partnerships. In this section, I will describe specific companies in the industry, each of which has very successfully developed partnerships.
Adconion Media Group(AMG) is a Digital Distribution Platform (DDP) powered by a [...]
The digital advertising world we see today is made up of many moving pieces. Compounding this reality is the speed at which innovations are being invented, commercialized, and capitalized. The overall effect is an ever-growing network of relationships between organizations providing distinct functions. Traditionally when a company needs to fill a gap in the services [...]
This Wednesday and Thursday is Ad:Tech NYC, the #1 event for interactive marketing. Some in the tech community see the timing as a counter to the much-hyped DC Week, as both cities vie to become the “Silicon Valley of the East”. However, the truth is that Ad:Tech is the place to be for those in [...]
Over the past four years, online advertising has seen a rise in Real-Time Bidding (RTB). In fact, Forrester Research predicts US online video RTB spending will be $387 million in 2012 and $665 million in 2013, an increase of 72%. Yet, the mobile ad sector, which eMarketer estimates will reach a total US spending of [...]
In a recent interview Brett Wilson, CEO of TubeMogul, sat down with Beet.tv to discuss how online GRPs could change the digital ad business.
For those of you not in the know, GRPs stands for Gross Rating Points i.e. Reach times Frequency. According to Brett, “Right now there’s a lot of selection criteria when you buy [...]
In two weeks, Microsoft will be rolling out Internet Explorer 10. While there are many reasons to be excited about the new and improved browser, the online advertising industry is up-in-arms. Why is that, you say? I am so glad you asked.
The reason for the malcontent is IE 10 will include a default “Do Not [...]
Video from Advertising Week 2012
Watch Veenome talk about the importance of metadata live on the Advertising Week Experience Stage on Huffington Post and DailyMotion on Monday, October 1st at 4pm:
Advertising Week – AWE by advertisingweek
Great video on Beet.tv/Blip.tv about the massive lack of video meta-data and the importance of Veenome (we’re at 5:24)
From: Commentary: Video Metadata Critical for Online Video Advertising, Analyst Swartz
It was recently announced that over 1 billion hours of video were streamed on Netflix in the month of June.
Is that good? Bad? 1 billion is a difficult number to grasp. 1,000,000,000. That’s a lot of zeros. Let’s break it down.
1 billion hours of streaming on Netflix equates to roughly 2,388 minutes per user. But [...]
What’s in a video?
There are a lot of ways to answer this, but I’ll take a novel approach. To be painfully basic, let’s think of videos as moving images (hence the term “motion pictures”). They say a picture is worth a thousand words. If so, that would make a relatively short 2 minute video shot [...]
Gut check. Scene: An advertiser pays a major online video platform for an ad spot, hoping to get some good exposure. All is going well, the ads are being viewed, but then some strange information is revealed. The company’s ads were placed next to neo-nazi propaganda videos. The uploader of the content is a neo-nazi [...]
Although much brouhaha has been made about the decline of traditional print publishers and their slowness to innovate and adopt new models, relatively small news houses are now embracing the cutting edge of digital advertising: behavioral targeting.
To begin with, the newspaper industry has the highest average ad CPM of all online publishers – nearly 3x [...]
Yes! BrightRoll’s Digital Video 2012 Report is out, and it revealed several apparent trends.
The survey pointed to the increasing prevalence of digital video as well as its growing utility as an advertising medium. The targeting and reach capabilities of digital video are exciting to advertisers, with over 70% of them citing these two factors as [...]
People don’t like paying for things if they don’t have to. This is a basic law of economics; one that TV companies like to ignore. But video sources on the internet are creeping into the spotlight, making people question that $50/month they’re paying for TV. Yesterday, the Wall Street Journal ran an article on Dish [...]
To effectively sell your product or service, you might want to take a closer look at who you’re
selling to. A salesman might have some top notch ice, but he would have a heck of a time
selling it to a polar bear. Targeted advertising is the solution. By narrowing the audience of
advertisements to those who are [...]
We are thrilled to announce Videofy.me as an enterprise customer. We’re indexing thousands of videos a day for them. More specifically, we are automatically flagging the pesky video spammers and also removing copyrighted and objectionable content. In addition to that we are also adding categorical taxonomy to each video. This additional data helps create a safe and [...]
Some great video analyics info from NPR via Jamey Jeff (Founder of Remarkable Hire) today. NPR highlights the huge problem with a story and then a response directly from YouTube
AUDIO: NPR: Attack of the Reply Girls
AUDIO: YouTube’s Response to NPR’s Story on ”Attach of the Reply Girls”
Just more qualitative data on the expanse of “suggestive” spam in [...]
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