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04
Apr
2014

The Big Video Hole in The New Viewability Guidelines

The official viewability guidelines were released a few days ago after a long wait. MediaPost has a terrific summary of what this all means and a round-up some of the early common misconceptions. The guidelines also cover video and the results are rather interesting. MediaPost sums up the issue well:

1. The video ad guidelines aren’t what [...]

 
04
Apr
2014

2013 Video Ad View Rankings

We recently handed out the first annual “Know What You Show” awards for the top video properties measured by the number of video ads viewed. Congrats to all the leaders – the volume of impressions is seriously impressive:

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[...]

 
24
Mar
2014

Ad:Tech SF – A Preview of Online Video Events

It’s once again time for Ad:tech SF.  While all the events at Ad:tech SF are informative and educational, we here at Veenome like to focus on the events that are specifically relevant to online video.  So with that said, here are Veenome’s Top 6 Online Video Events at Ad:tech SF.
Can’t get enough online video events? [...]

 
05
Feb
2014

Dijit Media and DigitalSmiths Acquired in Same Week; Content Data Becoming Evermore Crucial

Although acquisitions are fairly common in media, it’s a pretty rare thing to have two TV-app space companies acquired in as many days.  On January 29th, Viggle announced that it has acquired Dijit Media, a maker of TV and movie guide apps for mobile devices.  Then on January 30th, TiVo announced that it has acquired [...]

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