Veenome identifies objects, brands, products and geometry inside a video and automatically translates them into data points. We leverage machine vision, natural language algorithms and highly controlled crowdtagging to process over 50M views a month. Our core product is an API whose output comes in the form of categories, (IAB categories, emotions) moderation, (objectionable content, copyright) and viewability (position, size, autoplay...) The data is then used for CPM lift, ad campaign analytics, run-time targeting, e-commerce, brand safety and fraud detection. Check out our attributes to the right:
Brand Safety Category
Prevent Video Impression Fraud
Veenome Viewability is a visual measure delivered via our video indexing API and is comprised of data on the position of the video on the page, the size of the video player, and whether the video is on autoplay or mute. This data comprises the most important viewing variables around videos. With this new technology, Veenome’s Ad Network, Exchange, and RTB Customers can better develop their own standards for video ad viewability and easily detect fraudulent impressions.
User-generated, "social" and syndicated premium video are tricky markets for advertisers. Content can be unsegmented or incorrectly segmented and moderated, leading to advertiser drop-off and lowered CPMs.
The Veenome API provides on-demand tagging, categorization and content moderation to create a more lucrative and stable environment for advertisers, and we do it at scale — processing millions of impressions per month lifting CPM revenue for our customers by over 100%.
Lift The Value of Remnant Inventory
Increasingly, dubious third-parties are gaming video platforms, apps and aggregator features to misdirect users to objectionable content. Everyone else suffers. In response to this unwelcome trend, Veenome has adapted its cloud-based platform to detect unsafe material and flag it for our clients before it impacts the bottom line.
Contact us to help create a safer place for your advertisers and users.